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618首战,珀莱雅可复美们力压国际大牌
ProyaProya(SH:603605) 3 6 Ke·2025-05-15 01:07

Group 1 - The core viewpoint of the articles highlights the strong performance of domestic beauty brands, particularly Proya and Kefu Mei, during the Tmall pre-sale event and Li Jiaqi's live streaming session, indicating a shift in consumer preference towards local brands [1][4][5] - Proya and Kefu Mei ranked first and third respectively in the Tmall beauty pre-sale rankings, with Proya's Double Anti-Aging Essence being a top seller in Li Jiaqi's live stream [1][5][12] - The live streaming event saw significant sales, with Kefu Mei's collagen stick selling nearly 250,000 units and Proya's Double Anti-Aging Essence exceeding 100,000 units sold within the first hour [5][12][16] Group 2 - The collaboration between domestic beauty brands and Li Jiaqi has intensified, with at least 12 domestic beauty companies participating in the 618 event, resulting in a total of 87 product links [5][8] - International beauty brands still dominate the overall market, holding 70% of the Tmall pre-sale rankings, but they face challenges in maintaining growth in China [1][17] - The promotional strategies employed by both domestic and international brands include significant discounts and bundled offers, with domestic brands generally offering greater discounts compared to their international counterparts [25][27]