混动与本土化，丰田“两手抓”

Core Insights - Toyota, as the largest automotive manufacturer in Japan and globally, is increasing its investment in the U.S. market to enhance localization rates in response to rising automotive tariffs [2][5][10] Group 1: Investment and Localization - Toyota plans to invest an additional $88 million in a factory in West Virginia, bringing total investment in that facility to over $2.8 billion [2] - The company has invested $25 billion in U.S. manufacturing since 2018 and $28.5 billion to develop its local supplier network [4] - Currently, Toyota's localization rate in the U.S. is approximately 55%, with about 1.3 million of the 2.33 million vehicles sold in 2023 produced locally [4][5] Group 2: Market Position and Sales - In 2024, Toyota's sales in the U.S. increased by 3.7% to 2.33 million vehicles, closely trailing General Motors' 2.69 million vehicles [3][4] - The RAV4 became the best-selling vehicle in the U.S. in 2024, with sales reaching 475,200 units, a 9% increase year-over-year [6][7] Group 3: Electrification Strategy - Toyota aims for electric and hybrid vehicles to account for 50% of its U.S. sales by 2030, with a current focus on hybrid models [7][8] - In 2024, sales of electrified vehicles (mostly hybrids) reached 1.006 million units, representing 43.15% of total sales [7] Group 4: Tariff Impact and Future Plans - Due to the impact of U.S. automotive tariffs, Toyota is considering producing the next-generation RAV4 primarily in the U.S. to avoid increased import costs [6][9] - The company is also expanding its Kentucky plant with a $1.2 billion investment to increase production capacity for the RAV4 and accommodate hybrid models [9] Group 5: Trade Negotiations - Toyota is closely monitoring U.S.-Japan trade negotiations regarding automotive tariffs, as these tariffs significantly affect its operations and costs [10] - The Japanese government is advocating for the removal of tariffs, emphasizing the importance of the automotive industry to Japan's economy [10]