CATL(SZ:300750) Zhong Guo Qi Che Bao Wang·2025-05-16 02:23Group 1 - The core event is the strategic signing and launch of a marketing collaboration between Avita, CATL, and Mango TV, aimed at exploring innovative cross-brand marketing strategies through the program "Behind" [1] - The program "Behind" will feature in-depth interviews with key guests from popular shows, showcasing their real-life choices and emotional expressions at different life stages [4] - Avita's Vice President Jiang Qian emphasized that this collaboration will enhance Avita's brand diversification and align with the program's theme of exploring inner strength and new life journeys [4][10] Group 2 - Avita will provide luxury vehicles for the program's host and celebrity guests, integrating its brand image throughout the show's journey [6] - The program will creatively combine real people and AI for guest dialogues, utilizing Avita's AI capabilities to understand and respond to guests' emotions [6] - As Avita's second-largest shareholder, CATL will deepen its strategic cooperation with Avita by launching the "N PLUS model," focusing on advanced technology and joint brand promotion [8] Group 3 - This collaboration coincides with Avita's brand renewal, emphasizing a new expression of "new luxury" and resonating with the work and life passions of celebrity guests [10]