Core Viewpoint - Recent negative news surrounding Lei Jun and Xiaomi Motors has significantly impacted their reputation, marking a challenging period for the company [3][5]. Group 1: Product Issues - Xiaomi Motors' SU7 Ultra has been criticized for its carbon fiber dual air duct front hood, which lacks connection to the cooling system and does not provide the promised aerodynamic effects, leading to accusations of false advertising [3]. - The maximum horsepower of the SU7 Ultra is 1548, with a 0-100 km/h acceleration time of 1.98 seconds. However, due to safety concerns, Xiaomi has limited the horsepower to 900, resulting in dissatisfaction among customers who feel they purchased a downgraded version [3]. - Reports indicate that the cancellation rate for Xiaomi Motors has surged to 40% in recent days [3]. Group 2: Public Perception and Social Media - Following a fatal accident involving a Xiaomi vehicle, Lei Jun has remained largely silent, and the company's social media platform has restricted comments to users who have followed for over 100 days, likely due to excessive negative feedback [5][8]. - The situation reflects a broader trend where high visibility can lead to increased scrutiny and criticism, as seen with other public figures in the industry [7][8]. Group 3: Future Outlook - The current turmoil is expected to last around 100 days, during which the company may need to manage its public relations carefully [9]. - The prevailing sentiment suggests that in times of crisis, rational discourse is often overshadowed by emotional reactions [10].
雷军,终究没顶住!