Core Viewpoint - Green Tea Restaurant has successfully listed on the Hong Kong Stock Exchange after multiple attempts, but faces challenges in a competitive market where its once-popular offerings have become commonplace [2][22]. Financial Performance - In 2022, 2023, and 2024, Green Tea Group's revenue was approximately 2.375 billion RMB, 3.589 billion RMB, and 3.838 billion RMB, respectively, with net profits of about 16.58 million RMB, 296 million RMB, and 350 million RMB [3][4]. - The adjusted net profits for the same years were approximately 25.22 million RMB, 303 million RMB, and 361 million RMB [3]. Revenue Breakdown - In 2024, restaurant operating income was approximately 3.099 billion RMB, a slight increase of 1.3% from 2023, while takeaway business revenue grew significantly by 39.8% to about 723 million RMB, accounting for 18.8% of total revenue [4][5]. Customer Metrics - The average customer spending decreased from 62.9 RMB in 2022 to 56.2 RMB in 2024, and the overall table turnover rate declined from 3.3 times in 2023 to 3 times in 2024 [6][7]. Market Performance - Green Tea's same-store sales fell by 10.3% in 2024, with declines across various regions, including a 12.6% drop in Guangdong and an 11.2% drop in East China [9]. - The company ranks third in terms of restaurant count and fourth in revenue among casual Chinese restaurant brands in mainland China, holding only 0.7% market share [9]. IPO and Investment - The IPO raised approximately 87.33 million USD, with significant investments from cornerstone investors including Ziyuan Foods and Zhengda Foods [9][11]. - The funds will be used to expand the restaurant network, establish central food processing facilities, and upgrade IT systems [11]. Expansion Plans - Green Tea plans to open 563 new stores from 2025 to 2027, with a focus on second and third-tier cities, which will account for 68.38% of the new openings [26]. - The company aims to build a self-operated central food processing facility to supply 90% of semi-finished products to its restaurants [26]. Industry Context - The casual Chinese restaurant market in mainland China is projected to reach a total revenue of 534.7 billion RMB in 2024, with a compound annual growth rate of 8.2% expected from 2024 to 2029 [24].
年收38亿却陷“爆品荒”，市值不到小菜园一半，绿茶IPO后还有哪些底牌？