BABA(US:BABA) 3 6 Ke·2025-05-16 11:32Group 1 - The recent announcement of three major dramas, "藏海传," "折腰," and "人生若如初见," is expected to revitalize the sluggish drama market, potentially bringing the market back to a viewership level of 300 million [1] - The introduction of Youku's "Annual Bestsellers List" indicates a shift in long video platform strategies, emphasizing member conversion as a key performance metric [2][3] - Youku's improved operational efficiency has led to a positive adjusted EBITA of 36 million yuan in the fourth fiscal quarter of 2025, marking its first profitable quarter after a year of successful drama releases [3] Group 2 - The "Annual Bestsellers List" serves as a showcase of Youku's drama performance over the past year, attracting attention from fans and boosting engagement [5] - Tencent Video's ranking system, which includes various content types, highlights the competitive landscape among platforms, with a focus on user engagement and revenue generation [11][6] - The competition for high-value users among long video platforms is intensifying, with strategies like cloud screenings and exclusive content being employed to attract and retain subscribers [19][20] Group 3 - The "cloud screening" strategy has emerged as a significant tool for platforms to maximize user engagement and revenue, with some productions reportedly covering costs to maintain relationships with platforms [17][12] - Youku's "Annual Bestsellers List" is expected to enhance its influence in the drama market, especially with the upcoming release of "藏海传," which is anticipated to mobilize fan engagement [18] - The long video industry is entering a "stock era," where platforms must innovate and diversify content offerings to attract and retain users [20][22]