小米汽车接连遇风波 雷军：小米已不在“新手保护期”

Core Viewpoint - Xiaomi's automotive division is facing significant backlash due to discrepancies between product claims and actual performance, particularly regarding the carbon fiber hood and power limitations of the SU7 Ultra model [2][3][10] Group 1: Product Issues - The carbon fiber dual-channel hood, priced at 42,000 yuan, was found to lack effective heat dissipation, contradicting promotional claims [2][3] - The OTA update in May limited the SU7 Ultra's horsepower from 1548 to 900, requiring owners to complete track assessments to unlock full power, which has led to consumer dissatisfaction [2][7] - Xiaomi acknowledged the issues with the hood and offered compensation, including free aluminum hoods for unfulfilled orders and 20,000 points (approximately 2,000 yuan) for those who have already received their vehicles [3][10] Group 2: Consumer Reactions - Many consumers feel that Xiaomi's compensation plan is inadequate, as it requires them to wait over 30 weeks for the hood replacement and the points offered do not cover the cost of the optional features [3][10] - There are demands for a full refund and compensation based on the principle of "triple compensation" for perceived fraudulent advertising [4][5] Group 3: Legal and Regulatory Context - Legal experts suggest that Xiaomi's promotional practices may violate consumer protection laws, particularly if the claims about the product's performance are misleading [5][8] - The current regulations regarding "software-defined vehicles" are seen as lacking, raising questions about the nature of the product being sold—whether it is a complete vehicle or a service-based model [9][10] Group 4: Strategic Implications - The recent events highlight a shift in the automotive market where consumer expectations are increasingly focused on product integrity and transparency rather than brand hype [10] - Xiaomi's leadership acknowledges the need for higher standards and aims to improve safety and governance in response to public scrutiny [10]