KELUN PHARMA(SZ:002422) Sou Hu Cai Jing·2025-05-17 06:53Core Viewpoint - The chairman of Kelun Pharmaceutical, Liu Gexin, gained attention through an advertisement showcasing his muscular physique at the age of 75, promoting the company's ergothioneine capsules as part of a healthy lifestyle [1][3]. Company Response - The company confirmed the authenticity of the advertisement, stating that the video was not digitally altered and aimed to convey a positive health message [3]. - Liu Gexin has been taking the ergothioneine capsules for three consecutive years while maintaining a fitness and reading routine, attributing his health to a combination of lifestyle choices and the product [5]. New Business Venture - Liu Gexin announced the anti-aging sector as his "fourth entrepreneurial venture," following previous successes in intravenous solutions, antibiotics, and innovative drugs, with a goal to build an ecological platform for anti-aging [5][7]. Product Details - The ergothioneine capsules are priced at 1499 yuan for 60 capsules, marketed as a cutting-edge anti-aging ingredient that purportedly removes free radicals more effectively than traditional ingredients like Vitamin C and Coenzyme Q10 [7][9]. - The product is produced in collaboration with a century-old Japanese company, ensuring high quality and compliance with Japanese GMP standards [11]. Market Context - The anti-aging market is gaining traction, with the silver economy in China reaching 7.1 trillion yuan in 2023 and projected to grow to 12.3 trillion yuan by 2028, highlighting the potential for companies in this sector [12]. - Kelun Pharmaceutical is recognized among the top 100 pharmaceutical manufacturers in China, indicating its strong position in the industry [12].