CHANGAN AUTOMOBILE-B(SZ:000625) 3 6 Ke·2025-05-17 12:00Core Insights - Changan Automobile has officially commenced production at its first overseas new energy vehicle factory in Rayong, Thailand, marking a significant milestone with a cumulative global production of 28.59 million vehicles [1][2] - The Rayong factory has an initial production capacity of 100,000 units per year, with plans to expand to 200,000 units annually, supported by an investment of approximately 10 billion Thai Baht (around 2.16 billion RMB) [1] - The company aims to launch 12 new energy vehicle models in Southeast Asia over the next three years and establish a parts warehouse in Thailand to serve as a right-hand drive parts center for global markets [1][2] Company Expansion Strategy - Changan's entry into the Thai market represents a strategic shift from merely exporting products to establishing a full-fledged industrial presence abroad [2] - The company has previously built a sales network in the Middle East and Africa since 1994, achieving cumulative sales of over 400,000 vehicles in that region [2] - Changan's global market strategy includes targeting five key regions: Southeast Asia, Central and South America, the Middle East, non-European Eurasia, and Europe, with an estimated additional market potential of 25 million vehicles [2] Future Production and Market Goals - The Rayong factory will serve as a critical hub for Southeast Asia and Australia, producing both right-hand and left-hand drive vehicles [4] - Changan has already launched seven new models in the Thai market, including the Deep Blue S07 and Avita 11, with significant demand evidenced by 6,589 orders received at the 2025 Bangkok Auto Show [4] - The company's long-term goal is to achieve global sales of 5 million vehicles by 2030, with an overseas sales target of 1.5 million vehicles and an increase in overseas workforce from thousands to tens of thousands [4]