XIAOMI(HK:01810) Sou Hu Cai Jing·2025-05-17 12:35Core Viewpoint - Xiaomi is facing a significant public relations crisis following the SU7 fire incident, prompting CEO Lei Jun to address the situation and outline future plans during an internal meeting [1][3][6]. Group 1: Response to SU7 Incident - Lei Jun publicly addressed the SU7 fire incident for the first time during an internal meeting, acknowledging the severe impact on the company and the cancellation of planned anniversary celebrations [6][10]. - The incident has led to a loss of confidence in Xiaomi's automotive quality, which was previously praised for its high performance ratings [8][10]. Group 2: Commitment to R&D - Lei Jun emphasized Xiaomi's commitment to technology and research, stating that the company has invested 100 billion in R&D over the past five years, with an additional 5 billion added recently, exceeding initial goals [18][20]. - For the upcoming five years, Xiaomi plans to invest 30 billion annually in innovation and research, indicating a strong focus on technological advancement [20]. Group 3: Chip Development Plans - Xiaomi has been working on chip development since 2014, despite skepticism from industry peers and internal stakeholders [24][26]. - Following the recent controversies, Lei Jun announced that Xiaomi's self-developed chips will soon be released, marking a significant step towards transforming the company from a marketing-focused entity to a technology-driven one [28][29].