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茅台股东大会晚宴改喝蓝莓汁:一场商业仪式的自我革命

Group 1 - The core event of replacing the high-priced Moutai with blueberry juice at a banquet signifies a shift in traditional business culture within the Chinese liquor industry [2] - The change enhances communication efficiency among shareholders, aligning with the global trend of "sober decision-making" in corporate meetings [3] - The introduction of blueberry juice from the company's ecological agriculture reflects a diversification strategy, aiming to attract younger consumers and adapt to health trends [3][4] Group 2 - The adjustment in beverage choices demonstrates management's wisdom in balancing tradition and modernity, avoiding controversies while maintaining the social significance of Moutai [3] - The timing of this change, occurring before the shareholders' meeting, indicates a strategic move to gain more flexibility in corporate governance [4] - The confidence of top brands like Moutai is shown in their willingness to break traditional rules, which may lead to a silent evolution in Chinese business culture [4]