Roborock(SH:688169) Cai Fu Zai Xian·2025-05-19 03:29Core Viewpoint - The company Stone Technology is launching a summer campaign titled "Drying a City" in Xishuangbanna, focusing on local cultural tourism and climate needs, showcasing its innovative washing and drying products to enhance consumer experience and address seasonal challenges [1][4][11]. Group 1: Campaign Overview - The "Drying a City" campaign features a series of activities including a mobile washing and drying vehicle tour, a themed pop-up exhibition, and a live streaming event, all aimed at engaging consumers and showcasing the company's advanced washing and drying technologies [1][3][4]. - The campaign is designed to transform the rainy season into an immersive experience, allowing consumers to interact with the products and understand their benefits in real-life scenarios [1][4][11]. Group 2: Product Highlights - Stone Technology has developed a range of products including the Z1 Max washing and drying set, Z1 Plus integrated washing and drying machine, and M1S mini washing and drying machine, all featuring advanced technologies such as molecular sieve low-temperature drying and smart algorithms [3][12][13]. - The Z1 Max washing and drying set has received the highest level of certification from the International Woolmark Company, establishing it as a leading product in the market [3]. Group 3: Marketing Strategy - The campaign leverages the timing of the Water Splashing Festival and the rainy season to create a strong sensory experience for consumers, integrating innovative marketing strategies such as live challenges and interactive exhibitions [11][12]. - The involvement of popular figure Cyndi Wang as the brand ambassador enhances the campaign's visibility and appeal, driving consumer engagement and excitement [11]. Group 4: Consumer Engagement - Activities such as the "Dai You Challenge" live stream and the "Mirror Bloom" pop-up exhibition are designed to directly address consumer pain points related to laundry during the rainy season, providing practical solutions and enhancing the overall consumer experience [8][11]. - The campaign aims to create a community atmosphere, encouraging participation and interaction among consumers, thereby strengthening brand loyalty and awareness [4][11].