Group 1 - The core viewpoint of the article highlights the steady growth of the tourism market during the Dragon Boat Festival, with a focus on local and surrounding travel, which accounts for 50% of the market share [1][2] - The report indicates a 23% year-on-year increase in domestic surrounding travel bookings for the Dragon Boat Festival, reflecting a positive market trend [2] - Popular domestic destinations include Beijing, Shanghai, Nanjing, and Chengdu, with significant demand from regions like the Yangtze River Delta and Pearl River Delta [2] Group 2 - The article notes a surge in interest for music festivals and concerts during the Dragon Boat Festival, with ticket sales for events like the Tao Zhe concert in Fuzhou and the Zhang Xueyou concert in Chongqing selling out [3] - Hotel booking popularity has increased significantly in cities hosting major events, with top cities like Jincheng and Dezhou seeing substantial growth due to concert-related tourism [3] Group 3 - There is a notable increase in interest for traditional cultural experiences during the Dragon Boat Festival, with a 50% rise in searches for such activities compared to last year [4] - Activities like dragon boat racing and making zongzi are particularly popular among tourists, enhancing the festive atmosphere [4] Group 4 - The overlap of the Dragon Boat Festival with Children's Day has led to a significant rise in family travel, with family travel orders accounting for 35% of total bookings [7] - The demand for pet-friendly accommodations has also increased, with a 20% rise in searches for such hotels, indicating a growing trend in pet-inclusive travel [7] Group 5 - The inbound tourism market is experiencing a resurgence, with hotel search interest for inbound travel increasing by over 100% during the Dragon Boat Festival [9] - The top inbound tourist source countries include Malaysia, South Korea, and Singapore, with major destinations being Shanghai and Beijing [9] Group 6 - For outbound travel, popular destinations include Japan, South Korea, and Hong Kong, with short-haul flights under 3 hours being particularly favored [11] - The article mentions significant increases in hotel interest for destinations like Egypt and Vietnam, with growth rates of 193% and 119% respectively [11]
2025 端午出游趋势:旅游市场稳步增长,多元玩法成热点