茅台股东大会：从“卖酒”到“卖生活方式”

Core Viewpoint - The Guizhou Moutai 2024 Annual Shareholders' Meeting highlighted a strategic shift from "selling liquor" to "selling lifestyle," emphasizing the brand's presence in significant family gatherings and international markets [3]. Group 1: Strategic Upgrade - Moutai is transitioning under the guidance of the Guizhou provincial government to focus on lifestyle marketing, aiming to enhance its visibility during important consumer moments and in international markets [3]. - The company has demonstrated strong self-regulation and adaptability through various market adjustments over the years, indicating resilience in challenging economic environments [3]. Group 2: Innovation Drive - Moutai plans to achieve double-digit growth in key economic indicators for 2024 while optimizing its organizational structure by integrating digital and information management [4]. - The establishment of a Digital Technology Management Division aims to enhance resource allocation and innovation capabilities [4]. Group 3: Self-Reflection - The company acknowledges existing gaps compared to world-class enterprises, particularly in modern governance, technological innovation in information fields, and supply-demand mismatches [5]. - Moutai is committed to addressing these issues through comprehensive evaluation and targeted strategies [5]. Group 4: Confidence Building - The chairman expressed confidence in Moutai's quality, cultural foundation, and innovation capabilities, assuring investors that the brand will emerge stronger after current market challenges [6]. - Moutai emphasizes its commitment to listening to shareholder feedback and integrating suggestions into corporate governance [6]. Group 5: Acknowledgments - The chairman expressed gratitude to investors for their recognition, understanding, and support for Moutai's development [7]. - A request was made for continued care and support for the Moutai brand, highlighting the company's journey from local roots to global presence [9].