顾家家居2025Q1季报亮眼，四驾马车驱动新增长

Core Viewpoint - The leading home furnishing company, Kuka Home, reported strong growth in Q1 2025, driven by government policies and demand for home renovation, achieving record highs in revenue and net profit [1][4]. Group 1: Financial Performance - Kuka Home's revenue for Q1 2025 increased by 12.95% to 4.914 billion yuan, while net profit surged by 23.53% to 519 million yuan, both reaching new highs in nearly three years [1]. - The company's net assets surpassed 10 billion yuan for the first time, indicating robust growth amidst global uncertainties [1]. Group 2: Market Dynamics - The overall performance of the home furnishing industry in 2024 faced challenges, but Kuka Home's growth in Q1 2025 boosted industry morale and market confidence [4]. - The furniture market saw a significant increase in retail sales, with March 2025 retail sales reaching 16.8 billion yuan, a year-on-year growth of 29.5% [5]. Group 3: Strategic Innovations - Kuka Home's growth is attributed to its dual subsidy model and free recycling services, which significantly enhanced terminal sales [4]. - The company focused on strategic categories such as functional sofas, mattresses, and whole-home customization, achieving over 30% year-on-year growth in these segments [6][7]. Group 4: Technological Advancements - Kuka Home invested in technology innovation, with R&D spending increasing by 22% in Q1 2025, leading to the development of advanced sofa technologies [6]. - The flagship Hertz functional sofa sold over 20,000 units within nine months, showcasing the company's commitment to comfort and design [6]. Group 5: Channel Expansion - Kuka Home is building a multi-channel growth matrix, with significant progress in integrated services and e-commerce channels [8][10]. - The company expanded its showroom area to over 100,000 square meters and increased the number of large stores to over 375 [8]. Group 6: New Business Development - Kuka Home is accelerating its OBM (Own Brand Manufacturing) business internationally, with over 34 stores established in various countries [11]. - The company launched the "Gu Jia Le Huo" brand, promoting a healthy and eco-friendly lifestyle, and introduced innovative products like the environmentally friendly LSB-5 core board [11][13].