瑞幸咖啡成为第九届中国成都国际非遗节官方合作伙伴

Core Viewpoint - Luckin Coffee collaborates with the 9th China Chengdu International Intangible Cultural Heritage Festival, launching products that integrate traditional cultural elements and techniques [1][2] Group 1: Collaboration and Product Launch - Luckin Coffee is the official partner of the 9th China Chengdu International Intangible Cultural Heritage Festival, introducing co-branded products such as "Light Milk Tea · Fresh Brewed Light Gardenia" [1] - The collaboration features packaging and merchandise that incorporate elements from Sichuan's intangible cultural heritage, including Shu Brocade, Shu Embroidery, Chengdu Silver Flower Wire, Chengdu Lacquer Art, and Tibetan Weaving [1][2] - A variety of themed peripheral products will be launched, including collectible albums, blind bag cards, and metal badges, to narrate the story of intangible cultural heritage [2] Group 2: Engagement with Cultural Heritage - Luckin Coffee has obtained authorization from multiple intangible cultural heritage inheritors, allowing consumers to scan QR codes on packaging to learn more about the heritage techniques and the artisans behind them [2] - Notable inheritors include Hu Guangjun, a representative inheritor of the national intangible cultural heritage Shu Brocade weaving technique, and Yang Huazhen, a representative inheritor of Tibetan weaving and embroidery [2]