KWEICHOW MOUTAI(SH:600519) Sou Hu Cai Jing·2025-05-19 13:31Core Viewpoint - A new "ban on alcohol" regulation has been introduced, which prohibits the serving of alcohol at work meals, coinciding with the Guizhou Moutai shareholders' meeting where traditional Moutai products were replaced with blueberry juice [1][7]. Group 1: New Regulations Impact - The new regulation, effective from May 18, explicitly states that work meals cannot include high-end dishes, cigarettes, or alcohol [1]. - At the Guizhou Moutai shareholders' dinner on May 18, traditional Moutai products were absent, replaced by "Umeet" blueberry juice, marking a significant change in the company's hospitality approach [1][3]. Group 2: Shareholder Meeting Highlights - During the shareholders' meeting on May 19, Guizhou Moutai's chairman Zhang Deqin expressed support for the new regulation, emphasizing the need for the Chinese liquor industry to return to its roots [1][7]. - The company aims for a revenue growth of approximately 9% for 2025, focusing on market, channel, service, and brand development [7]. - The shareholders approved a profit distribution plan, proposing a cash dividend of 276.24 yuan per 10 shares, totaling 34.671 billion yuan [7]. Group 3: Shareholder Engagement - Shareholders were allowed to purchase various Moutai products at original prices during the meeting, leading to a surge in purchases as many took advantage of the opportunity [5][7].