GEELY AUTO(HK:00175) Tai Mei Ti A P P·2025-05-20 03:53Core Viewpoint - The launch of the Geely Galaxy Starry 8 aims to fill a value gap in the mid-to-high-end hybrid market with a starting price of 115,800 yuan, amidst a market showing signs of fatigue due to price wars and product homogeneity [2][3]. Design and Features - The Starry 8 features a new aesthetic language that moves away from the common design fatigue, emphasizing proportions, details, and materials, with a front grille and a sleek silhouette that aims to convey a luxury feel typically associated with vehicles priced around 300,000 yuan [2]. - The vehicle's dimensions approach 5 meters in length with a wheelbase of 2,925 mm, positioning it as a standard mid-to-large sedan, providing ample space for a "second home" experience [2]. - A standout feature is the rear seat, which includes adjustable VIP executive seats with a 41° reclining backrest, designed for comfort and accommodating various passenger body types [2]. Powertrain and Efficiency - The Starry 8 is equipped with Geely's self-developed hybrid 8848 system, claiming a full fuel and battery range of up to 1,600 kilometers and a fuel consumption of only 3.8L/100km when the battery is depleted [3]. - It utilizes a P1+P2 dual-motor architecture and a three-speed DHT Pro transmission system, enhancing energy efficiency and driving smoothness, addressing consumer concerns about "electric anxiety" [3]. Market Positioning and Strategy - With a starting price of 115,800 yuan and a top configuration priced at 148,800 yuan, the Starry 8 is positioned to disrupt the market, particularly in terms of cabin quality, configuration, and comfort, lowering the entry barrier for luxury vehicles [3][4]. - The Galaxy brand is evolving from a "new energy sub-brand" to a core pillar for Geely in the intelligent hybrid era, with cumulative sales exceeding 260,000 units and a target of 500,000 units for 2024, with the Starry 8 playing a crucial role in enhancing brand image and average price [4]. Competitive Landscape - The Starry 8 aims to compete in a segment traditionally dominated by joint venture fuel sedans and the BYD Han DM-i, addressing the needs of consumers seeking a more refined and versatile second vehicle [4]. - The approach is not to outshine competitors but to create a product that fits appropriately within the market, focusing on user-centric value creation [5].