Core Insights - Adidas has officially entered the pet apparel market with the launch of its first "Trefoil Pet Series" products in Shanghai, which includes pet t-shirts, collars, and faux leather pet bags [1][3] - The pet economy is emerging as a new consumer trend, with increasing demand for high-quality pet products that meet the emotional and experiential needs of pet owners [3][4] Company Strategy - Adidas is focusing on the pet sector as a strategic move to enhance brand narrative and consumer engagement, leveraging the emotional value associated with pets [4] - The launch of the pet product line is part of a broader trend among apparel brands to tap into the pet market, with several companies like Snow Peak, Dolce & Gabbana, H&M, and Zara also introducing pet-related products [4] Industry Trends - The pet apparel market is characterized by a fragmented landscape with no dominant brands, presenting opportunities for growth [4] - The pet economy is rapidly expanding, driven by changing consumer attitudes towards pets and a willingness to invest in better products and services for them [5]
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