XIAOMI(HK:01810) Hu Xiu·2025-05-20 13:35Core Viewpoint - Xiaomi's self-developed chip and related products, initially planned for release during the company's 15th anniversary in April, will now be launched on the 22nd, following a one-month delay due to the SU7 incident [1][2]. Group 1: Product Launch and Delays - The announcement of the release of Xiaomi's self-developed chip and products like the 15S Pro and YU7 is set for the 22nd [2]. - The initial plan was to unveil these products during the 15th anniversary celebration in April, indicating a one-month delay [2]. Group 2: Public Relations and Advertising - A recent network black public relations case targeting Xiaomi has been resolved, which is seen as a positive development [3]. - A news article from CCTV regarding Xiaomi's chip release was actually an advertisement, not a news report, leading to some confusion among fans [6][7][10]. Group 3: Chip Development and Market Position - Xiaomi's move to develop chips is viewed as essential for mitigating supply chain risks and enhancing brand positioning [13]. - The company is now targeting advanced 3nm process technology for its chips, marking a significant step for domestic manufacturers [14][20]. - There are concerns regarding the potential risks associated with chip development, as historical data suggests that creating chips can be more challenging than producing electric vehicles [22]. Group 4: Consumer Expectations and Support - There is a call for fans to support the new products, especially the self-developed chip, as it represents a significant milestone for Xiaomi [28][29]. - The expectation is that the YU7 will perform well in the market, but the focus remains on the importance of supporting the new chip [26][27].