XIAOMI(HK:01810) Sou Hu Cai Jing·2025-05-20 14:01Core Points - Xiaomi is set to hold a product launch event on May 22, where it will unveil the Xiaomi 15S Pro smartphone featuring the new self-developed flagship chip, the Xuanjie O1 [4][6] - The launch marks Xiaomi's 15th anniversary, and the company aims to enhance user experience with multiple upgrades in the Xiaomi 15S Pro [4] - The Xuanjie O1 chip has been in development for over four years, with a total R&D investment exceeding 13.5 billion RMB (approximately 1.9 billion USD) as of April 2023 [6] - The R&D team for the Xuanjie chip has grown to over 2,500 members, with an expected investment of over 6 billion RMB (approximately 840 million USD) this year [6] - The Xuanjie O1 chip utilizes second-generation 3nm process technology, aiming to achieve top-tier flagship performance and efficiency [6] - The chip has begun mass production as of May 20 [6] Company Developments - Xiaomi's CEO Lei Jun announced the upcoming launch of several strategic new products, including the Xiaomi 15S Pro, Xiaomi Pad 7 Ultra, and the first SUV, Xiaomi YU7 [6] - Lei Jun's social media presence has garnered 45.43 million followers, with his latest video receiving 117,000 likes [5][6] Industry Context - The introduction of the Xuanjie O1 chip positions Xiaomi to compete more effectively in the high-end smartphone market, leveraging advanced manufacturing processes and significant R&D investments [6]