亚马逊对标题出手？这些词汇有暴雷风险，卖家注意排查！

Core Viewpoint - Amazon is planning to change its product title structure to a two-part format to enhance clarity and visibility for consumers, making it easier to find and understand products [1][2]. Title Structure Changes - The new two-part title structure will consist of: 1. A clear and concise title focusing on essential identification elements such as brand, product type, model/style, flavor, size, and variations [2]. 2. A section highlighting product features, unique advantages, and competitive edges [2]. - This change aims to improve visibility compared to traditional lengthy titles, allowing for better search precision and product understanding [2]. Compliance Issues - Sellers must adhere to compliance rules, including: 1. Product names must not exceed 200 characters [2]. 2. No promotional phrases like "free shipping" or "100% quality guaranteed" are allowed [2]. 3. Special characters are prohibited unless part of the brand name [2]. 4. Words and phrases cannot be repeated more than twice, with exceptions for prepositions, articles, and conjunctions [2]. 5. Product names must contain sufficient information for clear product description [2]. Trademark Infringement Risks - Sellers should be cautious of trademark infringement, especially with commonly used terms that may lead to unintentional violations [4]. - Examples of terms at risk include "Sticky Hands" and "Magic sofa covers," both of which have pending trademark registrations [6][9]. - Successful trademarks include widely used terms like "durable" and "Summer," which could lead to infringement complaints if used without caution [10]. Recommendations for Sellers - Conduct thorough trademark searches to avoid using others' trademarks, even common terms [11]. - Stay updated on trademark registration statuses to modify listings if necessary [11]. - Register own brand trademarks to protect against infringement [11]. Conclusion - Amazon's title adjustment presents an opportunity for small and medium-sized sellers to enhance visibility, but compliance and trademark issues must be carefully managed to avoid penalties [12].