XIAOMI(HK:01810) Sou Hu Cai Jing·2025-05-21 01:56Core Viewpoint - Xiaomi is actively addressing recent negative publicity and has initiated legal actions against organized online smear campaigns while simultaneously advancing its technology initiatives, particularly in chip development [1][3][43]. Group 1: Legal Actions and Public Relations - Xiaomi's legal department announced the resolution of a case involving organized online blackmail, with multiple suspects facing criminal charges [1][2]. - The company has been targeted by a criminal group that used automated software to generate false information and manipulate social media accounts to spread malicious rumors [2][3]. - Xiaomi's founder, Lei Jun, emphasized the company's commitment to using legal means to protect its reputation against defamation [3][5]. Group 2: Chip Development and Product Launches - Xiaomi has officially announced the mass production of its self-developed SoC chip, named "Xuanjie O1," which utilizes second-generation 3nm process technology [8][39]. - The upcoming flagship products, including the Xiaomi 15S Pro smartphone and the Xiaomi Pad 7 Ultra tablet, will feature the new chip, showcasing its performance capabilities [10][39]. - The company has invested over 13.5 billion RMB in chip development, with a projected investment of 6 billion RMB for the current year, positioning itself among the top three in China's semiconductor design sector [35][39]. Group 3: Strategic Response to Challenges - Following a recent traffic incident involving its vehicle, Xiaomi has recognized the need to meet heightened public expectations and has committed to improving its automotive safety standards [26][32]. - Lei Jun has expressed that the company is no longer a newcomer in the industry and must adopt higher standards and responsibilities as a leading player [32][33]. - The company aims to rebuild brand trust through technological self-research and development, which is seen as a critical path for its future success [43][44].