被骂了两个月，雷军变了

Core Viewpoint - Xiaomi is facing significant challenges in its automotive venture, marked by recent controversies and a shift in leadership communication style, moving from a "sincere" approach to a focus on product performance to counter criticism [2][22][38]. Group 1: Recent Challenges - The past two months have been particularly difficult for Xiaomi's automotive division, highlighted by incidents such as the SU7 high-speed accident and complaints regarding the SU7 Ultra's power limitations [2][3]. - The company has faced backlash over the marketing of its carbon fiber hood, with some customers demanding refunds due to perceived false advertising [2][35]. - Xiaomi's flagship smartphone, the Xiaomi 15 Ultra, has also lost its unique appeal amid competition from other brands [2]. Group 2: Leadership and Communication - Lei Jun, Xiaomi's CEO, has changed his communication style, opting not to address public concerns directly, which contrasts with his previous "sincere" persona [2][22]. - The company has chosen to ignore public expectations and focus on leveraging product performance to overshadow criticism [2][38]. Group 3: Product Launch and Technology - On May 19, Xiaomi announced the launch of its self-developed chip, the Xuanjie O1, which utilizes TSMC's 3nm process and features a 10-core design [5][10]. - The Xuanjie O1 has shown impressive benchmark scores, outperforming competitors like MediaTek's Dimensity 9400+ and Qualcomm's Snapdragon 8 [5][19]. - This chip represents a significant technological advancement for Xiaomi, marking its ambition to compete at the highest levels in the semiconductor industry [10][40]. Group 4: Market Perception and Criticism - Despite the positive technical specifications of the Xuanjie O1, there is skepticism regarding its "self-developed" status, with concerns about the reliance on ARM's public architecture [11][19]. - The recent controversies have led to a cautious and critical reception from consumers, contrasting with the initial excitement surrounding Xiaomi's automotive and chip development efforts [21][40]. - The company's previous reputation for sincerity has been damaged, leading to increased scrutiny of its marketing claims and product quality [22][37].