XIAOMI(HK:01810) Guan Cha Zhe Wang·2025-05-22 13:01Core Insights - Xiaomi held its 15th anniversary strategic product launch event on May 22, introducing its first self-developed 3nm flagship processor, "Xuanjie O1" [1] - CEO Lei Jun emphasized that while Xiaomi aims to compete with Apple, it acknowledges the challenges of reaching Apple's top-tier status [1] - The "Xuanjie O1" chip features a die area of 109mm and utilizes second-generation 3nm process technology with 19 billion transistors [3] Product Launch - The Xiaomi 15S Pro was launched, featuring the "Xuanjie O1" chip, a 6.73-inch 2K display, and a 6100mAh battery, with prices starting from 5499 yuan [5] - Lei Jun expressed confidence in the performance of the Xiaomi 15S Pro after personal testing [5] R&D Investment - Xiaomi plans to invest an additional 200 billion yuan in research and development over the next five years (2026-2030) [7] - Since restarting its large chip development in 2021, Xiaomi has committed to a minimum investment of 500 billion yuan over ten years, with approximately 102 billion yuan already spent in the past five years [7]