XIAOMI(HK:01810) Sou Hu Cai Jing·2025-05-22 13:51Core Insights - Xiaomi Group officially launched the Xiaomi YU 7, positioning it as a "luxury high-performance SUV" during its 15th anniversary strategic product launch event [1] Product Specifications - The Xiaomi YU 7 has dimensions of 4999mm in length, 1996mm in width, and 1608mm in height, with a wheelbase of 3000mm, categorizing it as a mid-large SUV [3] - The vehicle can accelerate from 0 to 100 km/h in 3.23 seconds, has a top speed of 253 km/h, and a minimum braking distance from 100 to 0 km/h of 33.9 meters [3] - There are three versions of the YU 7: a single motor rear-wheel drive version, a dual motor all-wheel drive version (YU 7 Pro), and the high-performance version (YU 7 Max), with the standard version offering a range of 835 kilometers [3][5] - All versions feature 700 TOPS of assisted driving computing power and laser radar technology [5] Market Positioning and Competition - Market analysis indicates that the YU 7's price range and product positioning will primarily compete with Tesla Model Y, NIO ES6, and Li Auto L7 in the mid-to-high-end pure electric SUV segment [7] - The strategy of offering "flagship performance at mid-range prices" mirrors Xiaomi's previous successful marketing approach with the SU7 model [7] - Institutions predict that the YU 7 could achieve sales exceeding 200,000 units in its first year, significantly enhancing Xiaomi's automotive revenue structure if it replicates the "explosive product logic" of the SU7 [7] - The YU 7 is expected to challenge the dominance of the Model Y in the pure electric SUV market, which currently holds a significant market share [7] - In 2024, the cumulative sales of B-class and above pure electric SUVs in the domestic market are projected to reach approximately 1.66 million units, with the Model Y alone expected to sell 556,700 units [7]