XIAOMI(HK:01810) Sou Hu Cai Jing·2025-05-22 14:33Core Viewpoint - Xiaomi has launched its new electric SUV, the YU7, during its 15th anniversary event, showcasing advanced design and technology features aimed at expanding its automotive market presence [2][53]. Design and Aesthetics - The YU7 features a unique design inspired by luxury cars, with a focus on proportions such as a 3:1 wheelbase ratio and a 1.3:1 head-to-body ratio, contributing to its aesthetic appeal [6][8]. - The vehicle is available in multiple colors, including a gem-inspired green and a futuristic titanium color, achieved through advanced painting techniques [4][10]. - The design has drawn comparisons to the Ferrari Purosangue, highlighting its distinctive proportions and luxury appeal [10][12]. Technological Innovations - The YU7 incorporates a "sky screen" projection technology that enhances the driving experience by displaying information directly in the driver's line of sight, with a peak brightness of 1200 nits [32][36]. - The vehicle features over 40 aerodynamic optimizations, resulting in a reduced drag coefficient of 0.245Cd and an extended range of 836 km for the standard version [20][48]. Performance Specifications - The YU7 is offered in three versions: a standard rear-wheel drive, a dual-motor all-wheel drive Pro version, and a Max version, with power outputs ranging from 235 kW (320 hp) to 508 kW (690 hp) [46][49]. - The vehicle is equipped with a large 96.3 kWh battery, enabling it to achieve significant ranges, making it a leader in the mid-to-large electric SUV segment [48]. Market Positioning and Future Plans - The launch of the YU7 is a strategic move for Xiaomi to solidify its brand presence in the competitive SUV market, following the success of its previous model, the SU7, which sold 28,000 units [53][55]. - Xiaomi plans to expand its product lineup with a range of vehicles, including a potential entry into the budget segment with a range-extended SUV expected by 2026 [55][57].