【西街观察】雷军劫要渡，小米车不停

Core Viewpoint - The core challenge for Xiaomi is to resolve product controversies through product determination, especially in the context of its 15th anniversary product launch event, where CEO Lei Jun emphasized the importance of technology and perseverance despite recent setbacks [1][2]. Group 1: Company Developments - Xiaomi showcased several key products at its 15th anniversary event, including the self-developed chip "Xuanjie O1," the Xiaomi S15 Pro smartphone, and the new SUV YU7 [1]. - Lei Jun acknowledged the heightened public expectations and the absence of a "newbie protection period" for Xiaomi, indicating the company's transition from a newcomer to a mature player in the industry [2]. Group 2: Industry Context - The new energy vehicle (NEV) sector in China is experiencing rapid growth, with production and sales reaching 4.429 million and 4.3 million units respectively from January to April this year, accounting for 42.7% of total new car sales [3]. - The NEV industry is facing intense competition, with challenges such as declining government subsidies and price wars among manufacturers, leading to a natural selection process where some new car makers are disappearing [3]. - Regulatory scrutiny is increasing regarding NEV features and standards, including "intelligent driving," hidden door handles, and new battery standards, indicating a tightening of oversight in the industry [3].