小米 YU7 无价亮相，雷军就是让你不要预期

Core Viewpoint - The launch of Xiaomi's YU7 was marked by a deliberate decision not to disclose its price, reflecting a cautious approach following the mixed reception of the SU7 model, which had previously garnered significant attention and criticism [1][5][10]. Group 1: Product Launch Strategy - Xiaomi's decision to keep the YU7's price undisclosed is a strategic move to manage user expectations and avoid the backlash experienced with the SU7 [5][10]. - The contrast between the enthusiastic launch of the SU7 and the subdued introduction of the YU7 indicates a shift in Xiaomi's approach to product launches, focusing on moderation rather than hype [12][14]. - The absence of a price announcement serves as a signal to the market that Xiaomi is learning to navigate the complexities of the automotive sector, where consumer expectations are significantly higher [7][11]. Group 2: Market Positioning and User Management - The automotive market presents unique challenges for Xiaomi, as the expectations of car buyers differ greatly from those of smartphone consumers, necessitating a more cautious and thoughtful approach [7][8]. - Xiaomi's previous strategy of leveraging emotional connections with users may not be as effective in the automotive space, prompting a reevaluation of how to engage with higher-stakes customers [7][10]. - The company is now positioned as a "hypothetical public enemy" in the domestic new energy vehicle sector, indicating a competitive landscape where careful observation of competitors' moves is crucial [11][12]. Group 3: Leadership and Brand Image - CEO Lei Jun's more reserved demeanor during the YU7 launch reflects a strategic pivot towards self-preservation and a focus on product functionality rather than personal branding [12][14]. - The shift away from grand narratives and emotional appeals suggests that Xiaomi is prioritizing realistic expectations and sustainable growth over immediate market excitement [16]. - This change in approach indicates that Xiaomi is still in the learning phase of becoming a player in the automotive industry, emphasizing the importance of managing expectations over generating hype [16].