Core Insights - The 30th anniversary celebration of Zhou Hei Ya showcased its journey from a small shop to a national brand, launching a global brand renewal strategy aimed at a century-long vision for the braised food industry [1][11] - Zhou Hei Ya has evolved from a local delicacy to a national leisure food benchmark, with significant milestones including its listing on the Hong Kong Stock Exchange in 2016 as the first brand in the braised food industry [5][6] Company Development - Zhou Hei Ya was founded in 1995 by Zhou Fuyou, who introduced a unique sweet and spicy flavor, gradually gaining recognition in Wuhan [3] - In 2004, the brand began its formal branding process by opening its first commercial store in Wuhan International Plaza, leading to a decade of innovations in packaging and production [5] - By the end of 2024, Zhou Hei Ya plans to have over 3,000 stores across more than 300 cities in China [6] Brand Strategy - The brand renewal includes a new visual identity with three core colors and a youthful IP character "Xiao Zhou Zhou," reflecting a commitment to modernization and consumer engagement [8][10] - Zhou Hei Ya aims to become a "creator of global flavors," focusing on building a strategic ecosystem with international partners and promoting "Chinese flavors" worldwide [10][11]
周黑鸭三十而立再出发，品牌焕新开启百年征程