XIAOMI(HK:01810) Sou Hu Cai Jing·2025-05-23 07:37Core Insights - Xiaomi held a significant product launch event titled "New Starting Point" on May 22, showcasing various new products including the self-developed 3nm mobile chip "Xuanjie O1" and the first SUV model "YU7" [2][3][4] Product Launch Highlights - The launch featured multiple key products such as the Xiaomi 15S Pro smartphone, Xiaomi Pad 7 Ultra, and Xiaomi Watch S4, alongside the SUV YU7 [2][4] - The "Xuanjie O1" chip is notable for being the first 3nm mobile chip developed in-house by Xiaomi, making it the first in mainland China and the fourth globally to achieve this milestone [4][5] Chip Development and Strategy - Xiaomi has invested 13.5 billion yuan in chip development over the past four years, with a budget exceeding 6 billion yuan for 2025 [5] - The "Xuanjie O1" chip features 190 billion transistors and a chip area of only 109mm², achieving a benchmark score of over 3 million in laboratory tests [5] Automotive Ambitions - The YU7 SUV is positioned as a luxury high-performance vehicle, with three versions planned: YU7, YU7 Pro, and YU7 Max, set to launch in July [7][9] - The YU7 features advanced specifications including a 101.7kWh battery with a range of 760km and a maximum power output of 288kW [7][8] Safety and Technology - The YU7 incorporates a robust safety design with a mixed steel-aluminum body and advanced driver assistance systems, including lidar and radar technologies [8] - Xiaomi aims to enhance its automotive offerings following previous challenges, including addressing safety concerns related to its SU7 model [10] Market Position and Future Outlook - Despite recent controversies, Xiaomi's product launches and technological advancements are seen as a strategic response to market challenges, aiming to solidify its position in both the smartphone and automotive sectors [3][10] - The company continues to maintain a partnership with Qualcomm, ensuring that its flagship smartphones will still utilize Qualcomm's Snapdragon processors [6]