雷军对高速事故的回应，藏在小米YU7发布会里

Core Viewpoint - The article discusses the implications of the Xiaomi SU7 accident and how the company has responded during the launch of the YU7, emphasizing safety and addressing previous criticisms regarding the SU7's features and marketing strategies [2][9][32]. Summary by Sections Incident Overview - On March 29, a tragic accident involving the Xiaomi SU7 resulted in the deaths of three young women, raising concerns about the vehicle's autonomous driving capabilities and marketing claims [4][5]. - The accident has not been officially classified, but media speculation suggests that the driver overestimated the vehicle's autonomous driving abilities [4]. Marketing and Technology Critique - Prior to the accident, Xiaomi heavily promoted its "end-to-end" autonomous driving technology, which is based on deep learning and claims to offer superior performance [5]. - However, the SU7 standard version lacks advanced hardware features found in higher-end models, leading to criticism that Xiaomi misrepresented the capabilities of its vehicles [7][8]. YU7 Launch and Response - During the YU7 launch, Xiaomi shifted focus to safety, highlighting that all models would now include enhanced safety features and advanced driving capabilities, a direct response to the SU7 incident [13][16]. - The YU7 features significant upgrades over the SU7 standard version, including a larger battery, the latest NVIDIA Thor driving chip with 700 TOPS of computing power, and improved sensor technology [13][15]. Safety Emphasis - Safety was a recurring theme during the YU7 presentation, with the CEO emphasizing various safety mechanisms and features multiple times [15][18]. - The company introduced a new "high-level driving training" program aimed at improving driver skills, reflecting an acknowledgment of the need for better driver education in light of recent accidents [23][30]. Market Positioning and Future Outlook - The article suggests that Xiaomi's previous approach to marketing and product configuration may no longer be viable, especially as competition in the electric vehicle market intensifies [16][21]. - The YU7's comprehensive safety features and the company's strategic shift indicate a potential recovery path for Xiaomi, although public perception remains affected by the SU7 incident [32][33].