LFX(SH:600612) Sou Hu Cai Jing·2025-05-23 09:26Group 1 - The core event of "520" saw Laomiao Gold leverage Douyin for a themed live streaming event, promoting culturally meaningful and stylish products, emphasizing "cultural narrative + strong interaction with netizens" as the content core [1] - The Douyin topic LaomiaoGold achieved an exposure increase to 3.01 billion times, with Laomiao Gold's Douyin group purchase sales rising by 631% year-on-year, generating over 23 million yuan in store redemption amounts [1][3] - The live streaming event featured popular products like the Laomiao Eight Treasures Compass, which sold over 6,000 units, and the seasonal new East Ridge Jade bracelet, which surpassed 2,200 units in sales within 11 days [3] Group 2 - The "5G Laomiao Good Luck Gold Bar" was promoted with a subsidy of 10 yuan per gram, leading to a sales surge with nearly 3,000 orders and a GMV exceeding 35 million yuan [4] - Laomiao Gold's strategy includes "large-scale live streaming conversion + hot-selling product launches + crowd-breaking operations," aiming to reconstruct gold consumption scenarios and stimulate market demand across multiple regions [6] - The brand plans to deepen cooperation with Douyin Life Services to explore the integration of gold jewelry with emotional consumption and investment needs, aiming for sustainable growth in the industry [6]