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闹掰2年后,董明珠孟羽童首次“破冰”直播!近万元美容仪仅卖出4单…

Core Viewpoint - The live streaming event featuring Gree Electric's chairman, Dong Mingzhu, and former secretary, Meng Yutong, faced poor sales performance despite high viewership, raising questions about product appeal and marketing strategies [3][5]. Group 1: Live Streaming Event - The live stream had a peak viewership of over 30,000, but only two units of the featured beauty device were sold in the first half hour, and only four units were sold 15 minutes before the end of the stream [3]. - Dong Mingzhu promoted the "Gree Microcurrent Beauty Device," originally priced at 14,000 yuan, now offered at a promotional price of 9,800 yuan, along with a gift of a four-piece wine set valued at 5,000 yuan for the first ten buyers [3]. Group 2: Product Discussion - Dong Mingzhu addressed the controversy surrounding the "Rose Air Conditioner," stating that it is still in demand and that the negative feedback may stem from differing aesthetic preferences [5]. - She announced plans for a second generation of the "Rose Air Conditioner," which will feature a design resembling a full rose flower [5]. Group 3: Meng Yutong's Departure and Future - Dong Mingzhu reflected on Meng Yutong's departure from Gree, suggesting that young individuals may make mistakes in their career choices and emphasizing the value of long-term vision [5]. - Meng Yutong expressed her desire to return to Gree to promote its products, asserting her commitment to the company's values [5]. - Dong Mingzhu indicated that while Gree has policies against re-hiring former employees, Meng Yutong's departure was not malicious, and she could potentially return after further education [5][7]. Group 4: Background on Meng Yutong - Meng Yutong gained attention after being selected by Dong Mingzhu during a reality show in 2021, leading to her internship and subsequent employment at Gree [7]. - She initially excelled in live streaming sales, achieving approximately 620,000 yuan in sales during her first live session, but gradually transitioned to a behind-the-scenes role [7].