公众号让微信和腾讯与众不同，微信没有理由让它衰亡

Core Viewpoint - The article discusses the declining effectiveness and relevance of WeChat's public accounts, highlighting issues faced by creators and the platform's operational challenges [1][2][3]. Summary by Sections Creator Challenges - Creators are experiencing a significant drop in article open rates, from approximately 8% in 2016 to around 1% currently, leading to low readership for even large accounts [2]. - The strict content review process has resulted in delays and arbitrary deletions of articles, discouraging quality writing and pushing creators to resort to algorithm-friendly content [2]. Platform Dynamics - The public account ecosystem is becoming increasingly homogenized, with concerns that it may devolve into a low-quality information platform if reforms are not implemented [3]. - Tencent's slow reform of the public account mechanism may stem from the lack of direct commercial value it provides to the company, leading to its marginalization [4]. Value of Public Accounts - Public accounts are viewed as a vital social asset for Tencent, serving as a credible information source and a significant platform for quality content creation [5][6][7]. - The presence of public accounts enhances Tencent's brand value and user engagement, making it a critical component of the WeChat ecosystem [8][9]. Commercial Implications - The authority and quality of public accounts have attracted numerous enterprises and government entities, contributing significantly to Tencent's advertising revenue, which surpassed 100 billion in recent years [9]. - Despite not being the highest revenue-generating segment, public accounts are deemed essential for Tencent's long-term strategy and market position [10]. Future Considerations - The article emphasizes the need for public accounts to balance traffic generation with maintaining high-quality content, drawing parallels with long-standing reputable media outlets [11]. - Recommendations include enhancing algorithm incentives for original content creators and improving the reporting and review process to ensure fairness and transparency [12][13].