Huadong Technology(SZ:000727) Sou Hu Cai Jing·2025-05-24 06:53Core Viewpoint - The company is facing significant challenges in Q1 2025, including a decline in global consumer demand, increased trade policy uncertainty, and intensified industry competition, leading to a reported loss. The company is implementing systematic measures to improve operational efficiency and profitability [1][6]. Performance Disclosure Highlights - In Q1 2025, the company reported a substantial decline in performance, primarily due to slow recovery in global consumer demand, increased trade policy uncertainty, and intensified competition, resulting in a loss. The company is focusing on enhancing operational efficiency and profitability through supply chain adjustments and price transmission to mitigate tariff risks [1][6]. R&D Investment Plan - The company plans to invest 1.315 billion yuan in R&D in 2024, focusing on three core areas: new display technologies (40%), AI and intelligent functions (30%), and smart manufacturing upgrades (20%). Additionally, 10% of the investment will be allocated to emerging application scenarios [2][6]. Response to Tariff Impact - In 2024, approximately 20% of the company's revenue will come from North America. To mitigate the impact of tariff policies, the company is dynamically adjusting production between domestic and overseas factories, particularly increasing capacity in Mexico and Thailand based on existing orders and customer demand [3][6]. Policy Benefits - The company's products are benefiting from trade-in and energy-saving subsidy policies, which are stimulating demand for new products, especially in the large-size and high-end segments (high-definition, gaming, OLED, MiniLED). The company is actively seizing market opportunities presented by these policies to convert them into long-term competitive advantages [4][6]. Business Layout - The company aims to solidify its market position in the display business while optimizing the product structure in the television segment. Both business areas will collaborate in technology R&D, market channels, and brand building to promote sustainable development in the display industry, unaffected by short-term revenue fluctuations [5][6].