iQIYI(US:IQ) 3 6 Ke·2025-05-25 22:34Core Insights - The French Open has evolved into a comprehensive entity encompassing sports, business, and fashion over its 134-year history, surviving two world wars and various societal changes [2][10]. Company Overview - iQIYI Sports has established itself as a leading sports viewing platform, having pioneered live streaming of Grand Slam events since 2013 and securing rights for major tennis tours like WTA and ATP [5][6]. - The platform emphasizes a long-term strategy, providing high-definition broadcasts and a seamless viewing experience across multiple devices, which has positioned it as the preferred choice for tennis fans [5][6]. Industry Trends - Starting in 2023, iQIYI Sports became the exclusive new media broadcasting partner for the French Open in China, offering bilingual live streams and enhancing fan engagement through interactive features [6][9]. - The number of people participating in tennis in China has reached approximately 25.19 million, reflecting a 28.03% increase since 2021, indicating a growing interest in the sport [9]. - The commercial landscape surrounding tennis is diversifying, with brands increasingly focusing on the sport itself rather than just individual athletes, driven by the rising popularity of tennis among younger demographics [7][9]. Event Highlights - The 2025 French Open will feature a record prize pool of €56.35 million (approximately 462 million yuan), with champions in singles set to earn €2.55 million each, providing significant financial opportunities for players [13]. - The event is not only a sports competition but also a social gathering for celebrities, enhancing its appeal and commercial value [13][14]. - The upcoming tournament will mark the first French Open without Rafael Nadal, who has been a dominant figure in the event's history, adding a layer of intrigue to the competition [16][18].