浦发银行重庆分行构建金融宣教长效协同机制

Core Viewpoint - The article emphasizes the commitment of SPD Bank Chongqing Branch to implement consumer protection policies as a core mission, actively exploring the construction of a long-term collaborative mechanism for financial education [1] Group 1: Financial Education Initiatives - SPD Bank Chongqing has established a collaborative public welfare brand called "Red Partner" in partnership with community service platforms, regularly dispatching financial educators and setting up knowledge promotion points to provide ongoing consultation services [2] - The bank focuses on hot issues such as illegal fundraising and fraud prevention, using case studies and interactive Q&A to enhance risk awareness among the public [2] - In 2023, the bank has conducted 30 activities, reaching over 5,000 people, and has received multiple commendations from the district financial office and community streets [4] Group 2: Targeted Outreach Programs - The bank has tailored its financial education content to meet the needs of different groups, such as labor workers focusing on fraud prevention and elderly individuals emphasizing investment risk warnings [4] - Specific initiatives include the "Financial Knowledge into Construction Sites" program, which provides practical knowledge on safe use of salary cards and fraud prevention during lunch breaks for new citizens like construction workers and delivery riders [2][4] - The bank also conducts quarterly promotions of the deposit insurance system, using simple language to explain policies to key demographics, including the elderly and new citizens [2]