SHUHUA SPORTS(SH:605299) Sou Hu Cai Jing·2025-05-26 10:08Core Insights - The 2025 China International Sporting Goods Expo showcased Shua Sports' commitment to innovation in the "AI + Scientific Exercise" domain, emphasizing its role as a leading scientific sports service provider [1][14] - Shua Sports received multiple authoritative market position certifications, highlighting its global sales leadership and dominance in the high-end home treadmill and outdoor fitness equipment markets [5][3] Group 1: Product Innovations - Shua Sports launched the AI-enabled "Shua Smart Running Machine" and "BioFit Smart Strength Series," designed to enhance user experience by providing personalized fitness coaching through AI technology [7][12] - The Shua Smart Running Machine utilizes SRC intelligent algorithms to monitor various running metrics, offering real-time optimization suggestions for safer and more efficient running [8][10] - The BioFit Smart Strength Series incorporates a servo smart system that provides users with personalized training plans based on their fitness assessments, enhancing the strength training experience [12][13] Group 2: Market Position and Recognition - Shua Sports was awarded four significant market position certifications, including recognition as a top seller in over 100 countries and the leading brand in high-end home treadmills and outdoor fitness equipment in China [5][3] - The company’s strong brand influence, product competitiveness, and service reputation were highlighted as key factors contributing to its leading position in the fitness equipment industry [5][3] Group 3: Health and Wellness Initiatives - The "Shua Sports & Chinese Sports Science Society Exercise Health Promotion Center" was introduced, focusing on proactive health management and personalized exercise prescriptions for various health conditions [14][16] - This initiative aligns with national health strategies, aiming to enhance public health through scientifically-based exercise programs and preventive measures [14][16] Group 4: Future Directions - Shua Sports aims to continue its global expansion and innovation in the scientific exercise field, contributing to the development of a healthier society and leading the industry towards a more intelligent and scientific future [16]