境外营收占了1/3！三七互娱杨军道出背后“三大法宝”：研运一体、IP生态、科技赋能

Core Viewpoint - The Chinese cultural trade, particularly in the gaming sector, has seen significant success in international markets, with companies like 37 Interactive Entertainment leading the way in cultural globalization through innovative game development and distribution strategies [2][5]. Group 1: Company Overview - 37 Interactive Entertainment, established in 2009, is one of the earliest Chinese gaming companies to enter overseas markets, starting its international operations in 2012 and currently operating in over 200 countries and regions [2]. - The company has released more than 120 games, with overseas revenue reaching 5.722 billion yuan in 2024, accounting for approximately one-third of its total revenue [2]. Group 2: Cultural Globalization Strategy - The company emphasizes a deep integration of research and operations, requiring collaboration between development and distribution teams to understand local market preferences and cultural nuances [3]. - 37 Interactive Entertainment has successfully created original game IPs that incorporate elements of Eastern culture, such as Chinese martial arts and traditional opera, to engage international players [3]. Group 3: Technological Integration - The rapid advancement of artificial intelligence (AI) is influencing the gaming industry, with 37 Interactive Entertainment applying AI across various stages of game development, marketing, and operations [4]. - The company has developed over 400 AI applications to enhance market analysis, product development, advertising, and customer service, significantly improving efficiency and quality in game production [4]. Group 4: Future Directions - The company is focused on the transition from physical cultural exports to digital empowerment, aiming to deepen the integration of gaming and culture while leveraging AI and big data to create an intelligent gaming ecosystem [5].