Group 1: Consumer Trust and Brand Management - Consumer trust and preference are vital market resources for consumer-facing companies, reflecting their brand building and emergency strategies [1] - The integration of consumer brands with company operations has intensified, making public sentiment management crucial for brand reputation [1] - A quantitative scoring mechanism, the "Consumer Sentiment Warning Index," has been developed to evaluate companies' responses to public sentiment crises [1] Group 2: Company Case Study - Giant Biological - Giant Biological's core brand, Kefu Mei, is facing controversy over the collagen content in its products, following allegations of potential fraud by a beauty influencer [2][5] - The influencer's testing revealed a collagen content of only 0.0177%, raising questions about the product's integrity [2] - Giant Biological responded by asserting that their internal testing showed collagen levels exceeding 0.1%, but the lack of authoritative national standards for collagen testing has led to ongoing disputes [6][5] Group 3: Industry Implications - The controversy highlights the need for established industry standards regarding the safety and content of cosmetic ingredients, particularly recombinant collagen [6] - As a leading player in the industry, Giant Biological must address public concerns and enhance its long-term product quality monitoring systems [7] - The incident underscores the broader issue of ingredient safety and transparency in the rapidly evolving beauty sector [6] Group 4: Company Case Study - Perrier - Perrier, produced by Nestlé, is under investigation for consumer fraud related to water source contamination and improper treatment methods [7][8] - The investigation revealed that Perrier's production methods may not comply with European regulations for natural mineral water, raising significant health concerns [7] - Nestlé has reiterated its commitment to food safety and the integrity of its products, emphasizing collaboration with local stakeholders to protect water resources [10] Group 5: Market Impact and Brand Reputation - The scandal poses a severe threat to Perrier's brand image, which has been built on high-end positioning and quality [11] - Consumer trust in Perrier has been significantly undermined, prompting a reevaluation of their product choices [11] - To regain consumer confidence, Perrier must conduct thorough investigations, ensure transparency, and strengthen supply chain management [11]
消费舆警指数｜巨子生物“配方含量造假质疑”背后，美妆成分检测成灰色地带？