Banking giant sets Tesla stock price target

Core Viewpoint - UBS maintains a bearish outlook on Tesla, projecting a potential decline of over 40% in its stock price, with a target of $190 per share, down from the current value of $339 [1][3]. Market Analysis - UBS's latest global EV adoption survey indicates a decrease in interest for Tesla vehicles in major markets, including the U.S., China, and Europe [3]. - In the U.S., Tesla holds approximately 48% of the battery electric vehicle (BEV) market, but faces challenges due to consumer concerns over high prices and a limited vehicle lineup [4]. - The competitive landscape in China has intensified, with local manufacturers offering advanced technology and aggressive pricing, leading to a perception shift where Tesla is seen as a tech follower rather than a leader [5]. - In Europe, Tesla's brand image has suffered, partly due to CEO Elon Musk's political statements, resulting in brand fatigue among its previously loyal customer base [6]. Future Challenges - Despite excitement around Tesla's long-term plans for autonomous vehicles and humanoid robots, UBS expresses caution regarding the automotive business's challenges and the potential impact of losing California's emissions waiver on financial performance [7][8]. - The upcoming launch of Tesla's robotaxi service in Austin is a critical component of the company's growth strategy, but the automotive sector remains under pressure [8]. - Investors are hopeful for a recovery as Musk has announced a renewed focus on his CEO role, distancing himself from controversial political engagements [9].