XIAOMI(HK:01810) Sou Hu Cai Jing·2025-05-27 12:55Core Viewpoint - The Xiaomi 15th anniversary strategic launch event highlighted the Xiaomi O1 chip and the introduction of the Xiaomi YU7, which is positioned as a significant product despite being labeled as a "technical release" [2][3]. Group 1: Company Strategy and Response - Xiaomi's CEO Lei Jun appeared cautious during the event, possibly due to previous negative publicity surrounding the company's driving assistance features and marketing missteps [3][5]. - The company introduced a "high-level driving training" course, emphasizing a user-centric approach to rebuild brand trust [6]. - Lei Jun acknowledged the company's imperfections and committed to delivering better results in the next five years, indicating a focus on sincerity and character in the brand [6]. Group 2: Product Features and Comparisons - The Xiaomi YU7 directly targets the Tesla Model Y as its competitor, with a focus on comparing battery life and passive safety features [8]. - The YU7 offers two battery options: a standard version with a 96.3 kWh lithium iron phosphate battery and a Max version with a 101.7 kWh ternary lithium battery, achieving a CLTC range of 835 kilometers for the standard model [9][11]. - The vehicle's passive safety features include a steel-aluminum hybrid body structure and the use of 2200 MPa "Xiaomi super steel" for enhanced collision resistance [11]. Group 3: Market Position and Future Outlook - The Xiaomi YU7 is expected to play a crucial role in restoring brand trust and achieving sales targets, with a goal of selling 350,000 units by 2025 [13]. - The company refrained from announcing pre-sale prices or booking methods during the event, suggesting a strategic approach to reveal more details closer to the vehicle's launch in July [11]. - The success of the YU7 is seen as pivotal for Xiaomi's positioning in the automotive industry, with potential implications for its reputation and market standing [13].