POP MART(HK:09992) 2 1 Shi Ji Jing Ji Bao Dao·2025-05-27 13:50Group 1 - The core viewpoint of the articles emphasizes the transformative role of digital technology in reshaping the cultural industry and international trade, highlighting the emergence of new cultural narratives and business models in the digital age [1][3][9] - The total cultural trade volume in China reached 1.4 trillion yuan in 2024, with digital elements like online games and audiovisual content accounting for over 370 billion yuan, representing 25.8% of the total [3] - The global cultural trade has seen rapid growth, with exports exceeding 2 trillion USD in recent years, and digital services now comprise over half of global service trade [3][9] Group 2 - Chinese companies are transitioning from single-point cultural content exports to a more systematic approach, integrating various elements of cultural trade [2][8] - Companies like Bubble Mart have experienced significant growth, with revenues in the Americas and Europe increasing approximately ninefold and sixfold respectively in Q1 of this year [6][7] - The cultural industry is increasingly focusing on localization and international collaboration, as seen in Bubble Mart's strategies to engage local artists and celebrate regional festivals [7][8] Group 3 - The integration of digital technology in cultural heritage preservation has been exemplified by projects like "Digital Dunhuang" and "Digital Forbidden City," which have made significant progress in digitizing cultural artifacts [4][5] - Companies like 37 Interactive Entertainment have successfully expanded globally, with overseas revenue reaching 5.722 billion yuan, accounting for about one-third of total revenue [5][6] - The shift from "product output" to "system output" reflects a broader trend in the cultural industry, where companies are now focusing on comprehensive service offerings and supply chain integration [8][9] Group 4 - The Guangdong-Hong Kong-Macao Greater Bay Area is emerging as a key hub for cultural industry exports, supported by various government initiatives and policies aimed at fostering a stable business environment [9] - The establishment of national cultural trade bases aims to provide policy support, legal assistance, and financial backing to facilitate cultural enterprises' international expansion [9]