TENCENT(HK:00700) 2 1 Shi Ji Jing Ji Bao Dao·2025-05-28 07:25Core Viewpoint - The Bao'an District in Shenzhen has introduced a digital entertainment industry support plan to attract and foster the growth of digital entertainment companies, particularly benefiting from Tencent's new headquarters, "Penguin Island" [1][2]. Group 1: Support Measures - The support plan includes rent discounts for digital entertainment companies, offering 12 months of rent-free occupancy for those entering quality buildings by 2025, followed by a maximum of 70% rent discount for the next two years [2]. - Outstanding gaming companies can receive a one-time reward of up to 10 million yuan, and there are subsidies for game license applications, with 200,000 yuan per approved license and a maximum of 1 million yuan per company [2]. - The plan encourages the development of popular mini-games, providing rewards of 30,000 yuan per product and up to 90,000 yuan per company, with additional rewards for high-quality products [2]. Group 2: Industry Growth and Events - Shenzhen hosts 5.97% of the national offline esports events, establishing itself as a key city for such competitions, with the support plan offering 50% cost subsidies for companies hosting national events, capped at 1 million yuan [3]. - The Guangdong Provincial Game Industry Association has established a service center in Bao'an, marking its first location outside Guangzhou, aimed at providing industry research, compliance training, and professional consulting services to local gaming companies [5]. - The Bao'an District is positioned to leverage its strong industrial foundation and supportive policies to create a leading global digital economy ecosystem, with significant market potential anticipated from Tencent's "Penguin Island" [5].