Hisense V.T.(SH:600060) Hua Xia Shi Bao·2025-05-28 12:17Group 1 - The 2025 FIFA Club World Cup is set to showcase Chinese elements, with notable participation from Chinese referee Fu Ming and player Zhou Tong, highlighting the growing influence of Chinese football [1] - Hisense will provide VAR technology support during the tournament, marking its continued involvement in major international sports events and showcasing China's display technology capabilities [1][2] - The integration of AI technology in sports viewing experiences is emphasized, with Hisense launching the AI Football Family Renewal Plan to enhance fan engagement and interaction [3] Group 2 - Hisense became the first official VAR display partner for the 2024 UEFA European Championship, demonstrating the rapid development and effectiveness of VAR technology in improving match officiating [2] - The 2024 UEFA European Championship saw VAR being triggered 26 times, with a significant reduction in average review time compared to the UEFA Champions League, enhancing the flow of the game [2] - Hisense has been involved in sports marketing for 17 years, focusing on deepening its engagement through technology and brand exposure, aiming to showcase Chinese brands on the global stage [2]