Workflow
太古可口可乐,揭秘年入330亿的动力

Core Insights - The company is implementing a sustainable development strategy, focusing on water resource management and energy efficiency, achieving international recognition in these areas [3][4]. Group 1: Water Management - The Shanghai Shenmei Jinqiao factory processes approximately 50 tons of reclaimed water daily, supplying it to nearby enterprises at a cost significantly lower than local industrial water prices [1]. - The factory has a wastewater treatment capacity of 1,200 tons per day, achieving a 100% wastewater treatment efficiency [2]. - The company has received the AWS International Platinum Certification for sustainable water management, becoming the first bottling plant in the Coca-Cola China system to achieve this honor [3]. Group 2: Digitalization and Efficiency - The company utilizes digital tools to monitor water usage in real-time and optimize production processes, resulting in a production line efficiency improvement of over 4% [4]. - The introduction of an energy management system allows for real-time monitoring of electricity, water, and steam usage, leading to an estimated 3% energy savings [4]. - The new Suzhou Kunshan base, the largest single investment by the company in China, aims to reduce water usage per liter of beverage produced from 1.6 liters to 1.45 liters [4]. Group 3: Sales and Marketing Innovation - The company is promoting digitalization in sales through the "Le Xiao Tong" app, which incorporates generative AI to analyze historical sales data and provide data-driven marketing suggestions [5][6]. - The app enhances sales strategies by tailoring product recommendations based on consumer environments, thereby improving sales and turnover efficiency [6]. Group 4: Investment in Sustainable Logistics - The company plans to allocate part of its budget this year towards investing in new energy logistics delivery vehicles, emphasizing the importance of sustainable development in its business strategy [7].