Company Overview - Huachuang Securities has initiated coverage on Maifushi (02556.HK) with a "strong buy" rating, indicating significant upside potential [1] - Maifushi is recognized as a leader in the marketing and sales SaaS sector, with rapid growth expected due to the accelerated integration of AI applications [1] - The company has established a comprehensive product line and a clear growth trajectory, supported by over 750 software copyrights and patents [1] Financial Performance - The latest financial report indicates that Maifushi is set to turn a profit in 2024, with an adjusted net profit of 79.21 million yuan and revenue of 1.56 billion yuan, continuing its growth trend [1] - This performance suggests that the company has developed a stable business model capable of withstanding economic cycles, entering a new phase of high-quality development [1] Industry Trends - The enterprise SaaS market is expected to thrive amid the digital transformation wave, with the potential market size for marketing and sales SaaS solutions projected to grow from 1.5466 trillion yuan in 2022 to 4.2545 trillion yuan by 2027, with penetration rates increasing from 1.3% to 1.8% [2] - Cloud computing is identified as a key element in responding to national policies and building a modern industrial system [2] Strategic Initiatives - Maifushi is actively collaborating with provincial governments, various industries, and ecosystem partners to expand its network and promote intelligent upgrades across sectors [2] - The company has built a robust intelligent agent ecosystem, integrating AI capabilities with SaaS to enhance customer value across all scenarios [2] Growth Potential - The AI+SaaS business of Maifushi is still in a rapid growth phase, with profit margins yet to be fully realized, indicating potential for new revenue streams through Agent technology [3] - Revenue growth rates are projected at 51.1%, 31.1%, and 24.6% for the years 2025 to 2027, respectively, highlighting the company's strong growth outlook [3] - Maifushi's rise exemplifies the advantages of Chinese AI SaaS enterprises and offers a "Chinese solution" for global digital transformation [3]
华创证券首次覆盖迈富时并给予“强推”评级：AI Agent将重塑公司估值