CTG DUTY-FREE(SH:601888) Sou Hu Cai Jing·2025-05-29 11:58Core Viewpoint - The China Duty Free Group (CDF) is redefining the duty-free shopping experience by integrating traditional cultural elements with modern consumer engagement strategies, enhancing both emotional value and shopping experience [1][6]. Group 1: Cultural Integration and Consumer Experience - CDF's Global Enjoyment Season features a cultural immersion experience centered around floral themes, creating aesthetically pleasing shopping environments across its stores [2]. - The "Flower Garden" at CDF Haikou International Duty Free City offers a unique experience with traditional Chinese floral makeup and themed photo opportunities, attracting significant consumer interest [2][5]. - The company is focusing on creating differentiated consumer experiences around key events like Labor Day, Mother's Day, and 520, enhancing emotional connections through themed activities [5][6]. Group 2: Service Enhancement and Consumer Engagement - CDF has improved service offerings in response to the tourism surge during the Labor Day holiday, providing exclusive member benefits and convenient facilities [8]. - The introduction of immediate pickup for duty-free purchases allows consumers to enjoy a seamless shopping experience without needing to leave the island [8]. Group 3: Promotional Strategies and Consumer Incentives - Throughout May, CDF implemented a comprehensive promotional strategy using government vouchers and a points system to stimulate consumer spending across all platforms [9]. - The company offered various discounts and cashback incentives to attract both domestic and international consumers, ensuring broad market coverage [9]. Group 4: Future Initiatives - As the Global Enjoyment Season concludes, CDF is preparing for upcoming events like the Dragon Boat Festival, continuing to blend cultural elements with commercial offerings [11]. - The company aims to deepen the integration of culture into its business model, fostering a sense of cultural identity among consumers while providing high-quality products and services [11].