Core Insights - The article discusses the significant divestment of Wanda Plaza by Wang Jianlin, with 85 plazas sold in two years, representing nearly one-fifth of the total 498 plazas at peak by the end of 2023 [2] - A consortium including TPG, Tencent, and JD.com has acquired 48 Wanda Plazas, with market predictions estimating the transaction value at approximately 50 billion yuan [6] - This marks the third large-scale asset disposal by Wanda in 2023, following the sale of over 30 plazas in the previous two years, including 32 sold in 2024 alone [6] Market Trends - The shift towards a "sell-sell-sell" strategy indicates Wanda's complete transition to a light-asset operation model, with the sold plazas located in competitive first and second-tier cities [8] - In contrast, the performance in county markets is strong, with significant foot traffic and sales reported in newly opened Wanda Plazas [8] Competitive Landscape - Wang Jianlin had anticipated higher rental returns in third and fourth-tier cities since 2015, but competitors like New City Holdings and China Resources are expanding rapidly, posing a threat to Wanda's market position [10] - Continuous asset sales may impact Wanda's brand reputation, as the lower-tier market becomes increasingly competitive, necessitating a demonstration that asset divestiture is a strategic pivot rather than an endpoint [10]
“王健林卖万达广场”话题连续4天霸榜热搜！